Document01
Personalized account brief
A short, serious document about their business, not yours. Their market position, the gaps we found, the specific thesis for working together.
02Campaigns
Assembled per account,not picked from a menu.
Each example below starts where the work actually starts, with a company that had a list of accounts it could not reach, and ends in the mechanism built for that situation. They are illustrations rather than an inventory. Every one of them resolves to a measurable digital action, which is what separates this from a gift-sending budget line.
ACampaign combinations
Open a module to see the situation it was built for.
These are worked examples, not a catalogue. Every campaign is built from the situation in front of it, so the deliverable, the timing signal and the follow-up are different each time, and when an account calls for a mechanism we have not run before, we build it.
BSelection
How the combination gets chosen.
The format is a consequence, not a preference. Four variables decide it, and they are settled before anything is designed.
- Contract value
- Sets the ceiling on what a single touch can justify
- What only you can prove
- The asset nobody else could produce for that account
- Committee size
- Decides whether we send to one person or thread the group
- The timing signal
- The event that makes the message urgent rather than merely relevant
CInstruments
The artifacts a combination is built from.
Every campaign is assembled from these eight pieces. The concept decides which ones are in play and in what order they reach the account.
Print02
Premium printed report
Heavy stock, proper typesetting, their logo on the cover. It gets left on a desk instead of a recycling bin, and it gets passed sideways to the rest of the committee.
Correspondence03
A letter written for one person
Handwritten or carefully set, addressed to a named executive, referencing something only someone who did the reading would know.
Object04
A small account-specific gift
Chosen for the account, not the budget line. The point is evidence of attention, and attention is the scarce resource.
Bridge05
QR code to a personalized Loom
The physical object carries a single scannable route into a video recorded for that company, by name, in under three minutes.
Destination06
VSL landing page
A page that opens with their company name, holds one argument, and offers one action. No navigation, no distractions, no forms that ask for eleven fields.
Sequence07
The follow-up campaign
Email, LinkedIn and phone, timed against delivery and scan data, referencing the object that is already sitting in front of them.
Conversion08
One direct response CTA
Every artifact resolves to the same next step. One ask, stated plainly, with nothing else competing for the decision.
Final word
Your most valuable accounts are already out there.
The question is whether your next message looks like every other message they receive.